Upstox Review 2026
About Upstox
Upstox (formerly RKSV) has emerged as one of India's fastest-growing discount brokers, backed by notable investors including Ratan Tata, Tiger Global, and GIC Singapore. The company has democratized trading further with zero-brokerage delivery trades and free account opening. Its focus on technology and user experience has helped it accumulate 1 crore+ customers. Upstox's mobile-first approach resonates particularly well with younger investors.
Upstox — Pros & Cons
Pros
- Zero brokerage on equity delivery
- Backed by marquee investors including Ratan Tata and Tiger Global
- Fast 10-minute digital account opening
- Good mobile app with advanced charting
- Competitive pricing for active traders
Cons
- Trading platform perceived as slightly inferior to Zerodha Kite
- Customer support quality inconsistent
- Some users report occasional technical glitches
- Limited research and advisory services
IPOGenie's Upstox Review
Upstox is a strong Zerodha alternative that earns its place in our top recommendations. Zero delivery brokerage, a credible investor roster, and fast account opening make it especially attractive for first-time investors. The Pro mobile app offers a clean, functional experience though Zerodha's Kite remains marginally superior for active traders. Customer support can be improved. Rating: 4.4/5 — Recommended.
Upstox Brokerage Charges 2026
| Segment | Brokerage |
|---|---|
| Equity Delivery | Zero brokerage |
| Equity Intraday | ₹20 per order |
| Equity F&O | ₹20 per executed order |
| Mutual Funds | Zero (Direct MF) |
| Account Opening | Free |
| Annual Maintenance (Demat) | Free first year, ₹150/year after |