Zerodha Review 2026
About Zerodha
Zerodha pioneered the discount brokerage revolution in India when it launched in 2010. The company's mission was simple: make stock market participation accessible and affordable for every Indian. Today, Zerodha processes over 15% of India's daily retail trading volume and has become synonymous with low-cost investing. Its technology platform Kite is widely praised for speed, simplicity, and reliability. Zerodha remains bootstrapped and profitable — a rare feat in Indian fintech.
Zerodha — Pros & Cons
Pros
- India's largest broker with 1.3 crore+ active clients
- Zero brokerage on equity delivery — ideal for investors
- Kite is widely regarded as India's best trading platform
- Transparent pricing with no hidden charges
- Strong customer support and educational content via Varsity
Cons
- No 3-in-1 account — bank and demat are separate
- Subscription data and research reports require separate tools
- Call & trade charges apply (₹50 per call)
- No futures spread orders in commodity
IPOGenie's Zerodha Review
Zerodha remains the gold standard for Indian retail traders and investors. The zero-brokerage model for equity delivery, combined with the excellent Kite trading platform, makes it our top pick for both beginners and active traders. The company's commitment to transparency and investor education through its Varsity platform further sets it apart. Minor drawbacks like the absence of a 3-in-1 account are easily managed. Rating: 4.7/5 — Highly Recommended.
Zerodha Brokerage Charges 2026
| Segment | Brokerage |
|---|---|
| Equity Delivery | Zero brokerage |
| Equity Intraday | ₹20 or 0.03% (whichever is lower) |
| Equity F&O | ₹20 per executed order |
| Mutual Funds | Zero (Direct MF) |
| Account Opening | Free (Digital) |
| Annual Maintenance (Demat) | ₹300/year (Demat) |